Marketing [AC]
Intended Audience: Grades 9, 10, 11 and 12
Credit: One trimester = 0.5 credit
Major Outcomes:
• Development, extension, and growth
of a new product brand
• Creation and execution of a marketing
survey to the school population
• Innovative business skills
• Bolstered problem solving and
communication skills
Projects, Activities, etc.: Develop a new
brand and learn what needs to happen
for this brand to be successful in the
marketplace. You and your team can
solve a major problem by administering
a survey, organizing the data and making
recommendations to address the issue.
Instructional Focus: Realistic projects,
Team-based learning, Collaborative
assignments, hands-on activities
Co-curricular Connection: DECA