Advertising and Sales [AC]
Intended Audience: Grades 9, 10, 11 and 12
Credit: One trimester = 0.5 credit
Major Outcomes:
• Launch an advertising campaign for an
existing business
• Write television commercials, radio advertisements,
create billboards, and promote
mobile apps for an existing business
• Master the selling process to gain an
entry-level sales position
• Understand consumer thinking through
the selling process
Projects, Activities, etc.: You and your team
have been approached by a real business
that needs help. Develop a successful advertising
campaign so that business can attract
new customers. Everyone sells! Learn
the eight steps of the sale and use those
skills to gain college credit and get your first
job. Master the selling process and earn a
Sales Certificate.
Instructional Focus: Industry based examples,
project-based learning, important jobbased
skills, hands-on activities
Co-curricular Connection: DECA